Casa Dough
Packaging for a frozen cookie dough company. Created playful illustrations showing this homemade frozen cookie dough and its process into becoming a delicious cookie. The design focuses on the idea of home and is meant to feel warm and welcoming well keeping the cookie prominent and eye catching.
This product does not exist, this was a conceptual project
Brand Board
Created a brand board compiling branding and packaging elements such as an isolated logo, overall desired feel and illustrations from the packaging.
Initial Sketches
Some very rough early thumbnails and sketches I did to experiment with the house idea. I was exploring the house as more of a character at first as well as playing with concept, rough layout and illustration size.
render front view