SunShade Whiskey
New label for a lemon sweet tea whiskey that’s ready to be enjoyed in the day or the night. The label features nocturnal animals including moths sipping from a lemon and alligators making the tea.
This product does not exist, this was a conceptual project. I did not execute the logo or type.
Color Tests
Testing out different color options. Ultimately didn’t move forward with these options as they mostly felt too cold or fit better with other SKUs.
Chosen Colorway
This colorway conveys warmth and fits best for whiskey which is a warm brown. The dark purple compliments the warm tones as well as adds a space for night to come alive.
Hidden details
In all my work I love adding details and easter eggs to enrich the storytelling. It adds depth and care to any concept and creates a more engaging product as the more you look at it the more you discover.
