Mauna Loa

Lead illustrator for rebranding of Mauna Loa Macadamia Nut Corporation, a multi-million dollar company and world’s largest processor of macadamia seeds. New packaging increased sales by +20.4% so far. Interfaced with clients directly to create over 30 final packaging illustrations that can be seen on shelves in Target, Sprouts, Costco and more. Won 2021 Nosh Award for best packaging.

Size Variation

Created custom illustrations for a wide variety of packaging shapes. From miniature pouches, to plastic jars, and thin sleeves, the illustrations needed a lot of custom resizing and adjustments.

  • Waimoku Falls, Maui

    Researched and drew over 10 beloved locations throughout Hawai’i. Focused on capturing their beauty and the power in nature.

  • Kahakuloa Head, Maui

  • 'Īao Valley, Maui

  • Road to Hana, Maui

  • Kohala Coast, Big Island

  • Hanalei Valley, Kauai

  • Olomana, Oahu

Ingredients

Created various mac nut and ingredient illustrations. Taste appeal and consistency was key.

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Sustainability Illustrations

A series of illustrations used on Mauna Loa’s website to demonstrate the process how the nuts are sustainably processed, I created the illustrations based off provided captions.

We use the whole nut.

Burn the shells for renewable energy.

Compost the Husks.

Mauna Loa products have reached shelves nationwide. They can be found in Costco, Target, Whole Foods, Sprouts, King Soopers, Safeway and more.

You can also find these illustrations featured in the Maui Airport and in the Mauna Loa visitor center. Mauna Loa also won 2021 Nosh Award for best packaging.

Out in the Wild

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